包裝英文參考文獻
❶ 急需一篇3000字以上的食品包裝英語論文
http://www.fns.usda.gov/wic/benefitsandservices/foodpkg.HTM
看看這有么
最好找下圖庫裡面
❸ 包裝設計類英文論文和翻譯（畢業論文 急求）
這表怎麼離家有
❹ 平面設計類，包裝類中英文對照論文
A New Era of Graphic Design
Paul Rand was one of the most influential designers of this or anytime. His approach to design is considered by most as one of the most modern approaches to design ever. Rand has worked out of his studio in Weston, Connecticut for more than the past thirty years. During those years he was a faculty member of Yale University from 1956 thru 1962, he decided to resign from this position because the University had demanded that contemporary design techniques had to be used. This was completely against Rand』s way of designing. Ecated in New York at Pratt Institute from 1929 – 1932, Parson』s School of Design from 1932 – 1933 and the Art Student』s League from 1933 – 1934, Rand was a major influence in editorial design.
In 1935 threw 1941, at the age of 23, Rand became the art director of Esquire magazine and then Apparel Arts (also know as GQ magazine), this is where Rand』s career really took off. From that point Rand designed advertisements for El Procto cigars, Ancient Age, Duboneet and Disney hat makers. These early advertisements opened the doors of opportunity for the designs that Rand is most well know for doing. Rand pioneered 「corporate design」 and 「corporate advertising」 in the 40』s thru the 60』s. Rand was the first to have the viewer be a part of figuring out what was meant by the advertisement. The viewer was almost forced into using their own intelligence to come to their own conclusion to what exactly the ad or logo』s meaning was. Rand believed that the simplicity of an advertisement or logo lead to freedom and flexibility in design. Rand was also was one of the first designers to try to apply the style of European modernists such as Leger, Picasso and Van Doesburg with the use of collage and color. This let Rand develop a unique and distinct American style of design, which in turn attracted some of the biggest corporations in the United States. Rand worked as a design consultant developing identities for major corporations such as Westinghouse, ABC and IBM threw simple logos.
Rand was a trendsetter as well as a groundbreaker for decades. He brought a new prospective to something that seemed as if it could only be done one way, the old way. Rand did not let big corporations push him around, most of the time he would give them just one logo to 「choose」 from accompanied by a letter explaining why his logo was both 「inviting and attractive.」 Form is what drove Rand, this is why he pushed away new trends in design. What is looked at as his most well know work is the IBM logo. This logo is stripped of all unnecessary forms, it is shown in the most simple manner. This is the reason that the logo has adapted so well to the times, it stays in the viewer mind and seems to be easy to remember. Rand believed logo』s had to be logical, and help identify the company the way they want to be viewed. This went along with him believing that a logo was a 「signature,」 that doesn』t directly sell itself. Instead it serves as an identity, the thing that a viewer thinks of when thinking of a company. It also should not serve as a description of a company, a logo gets it』s meaning from the quality of the proct that the company proces.
People say that besides being a groundbreaking designer, Rand was a very smart businessman. Rand had an unbelievable ability to persuade executives of larger corporations to back his goals for his logo for their company. This in turn gave us some of the most popular designs of our time or any other. His groundbreaking ideas from the 40』s and 50』s had a sense of simplicity and freedom. Rand utilized the white space on the page to form contours, he also tried to let the hand-cut objects lead the viewers eye from one place on the page to the next. This is a sense is a break through, Rand was one of the first to design that the reader does not have to be passive but almost invited the reader to closely examine the image and its meaning. Rand』s creative process is still copied and plicated by today』s designers. Rand also thought that a designer under no circumstances should design by committee. The best possible design comes from a designer working alone. The quality of a design depends upon the ability of one designers thought process which should be devoted to the making of the design.
A new era in graphic design was started in 1914 with Rand』s birth. Unfortunately this era was cut short by cancer in 1996. Rand brought a new way of looking and thinking into graphic design as a whole. Rand laid down important guide lines for future graphic designers. Rand being an indivial pertaining to his designs helped him create some of the most innovative designs ever seen in the design field. Rand also seemed to keep an open mind by adapting and trying to fuse his style with those of European descent. Rand』s ability to keep things simple and to the point and his 「less is more」 attitude paved the road to success for many big time corporations through the years. The first thing you think about when you see a commercial for IBM corporation is their logo. This logo is Rand』s gem. This shows Rand』s visual style and is unwillingness to be like his contemporaries. His style also opened the door to designers of this day and age. Showing them a different way to be successful without compromising their artistic ability to create. The way Rand used images, type and graphic forms will survive the test of time, as well as be plicated and copied. Many have tried to be like Rand in an artistic manner, but from their designs it shows they did not truly understand Rand』s message.
I believe that Rand was trying to show that a logo should be viewed as nothing more than a way to identify a company, the logo should not have to describe the company nor should it be looked at as a symbol of what the company stands for. The logo isn』t the most important part of a company, the proct is, this is why in Rand』s opinion and mine 「less is more」 and the simpler the better. Paul Rand will always be looked upon as a pioneer in this field and he deserves to be looked at this way. In 1972, Paul Rand was incted into the New York Art Directors Club Hall of Fame. In 1984, he was also awarded the TDC Medal, the award from the Type Directors Club presented to those 「who have made significant contributions to the life, art, and craft of typography.」 These awards and honors do not do justice to Rand, without his inspiration many of the new and old designers wouldn』t have been able to do what they do today.
2
http://www.ukessays.com/essays/design/packaging-design.php
4
http://www.customessaymeister.com/customessays/Invention/19368.htm
因為後幾篇太長，直接給你地址吧
❺ 求一邊關於包裝設計的英文文獻論文 在國外發表過的
品牌包裝設計應從商標、圖案、色彩、造型、材料等構成要素入手，在考慮商品特性的基礎上，遵循品牌設計的一些基本原則，如：保護商品、美化商品、方便使用等，使各項設計要素協調搭配，相得益彰，以取得最佳的包裝設計方案。如果從營銷的角度出發，品牌包裝圖案和色彩設計是突出商品個性的重要因素，個性化的品牌形象是最有效的促銷手段。
（一）包裝圖案的設計
包裝圖案中的商品圖片、文字和背景的配置，必須以吸引顧客注意為中心，直接推銷品牌。包裝圖案對顧客的刺激較之品牌名稱更具體、更強烈、更有說服力，並往往伴有即效性的購買行為。它的設計要遵循的基本原則：
1．形式與內容要表裡如一，具體鮮明，一看包裝即可知曉商品本身。
2．要充分展示商品。這主要採取兩種方式，一是用形象逼真的彩色照片表現，真實地再現商品。這在食品包裝中最為流行，如巧克力、糖果、食品罐頭等，逼真的彩色照片將色、味、型表現得令人攙涎欲滴；二是直接展示商品本身。全透明包裝、開天窗包裝在食品、紡織品、輕工產品中是非常流行的。
3．要有具體詳盡的文字說明。在包裝圖案上還要有關於產品的原料、配製、功效、使用和養護等的具體說明，必要時還應配上簡潔的示意圖。
4．要強調商品形象色。不只是透明包裝或用彩色照片充分表現商品本身的固有色，而是更多地使用體現大類商品的形象色調，使消費者產生類似信號反映一樣的認知反映，快速地憑色彩確知包裝物的內容。例如萬寶路煙盒上身採用暗紅色，下身是純白色，色彩搭配醒目、突出，使人聯想到西部牛仔的陽剛之氣。煙盒上方飾有燙金的菲利浦?莫里斯公司的標志：兩匹駿馬護衛著一頂金色王冠，再加上黑色的Marlboro商標，更使人覺得萬寶路氣度不凡。
5．"石門家族"式的包裝，要將其重點體現在包裝的主要展銷面。凡一家企業生產的或以同一品牌商標生產的商品，不管品種、規格、包裝的大小、形狀、包裝的造型與圖案設計，均採用同一格局，甚至同一個色調，給人以統一的印象，使顧客一望即知產品系何家品牌。
6．要注意功效設計。包裝圖案中的功效設計主要表現在以下方面：
①保護性能設計，包括防潮、防霉、防蛀、防震、防漏、防碎、防擠壓等。
②方便性能設計，包括要方便商店陳列，銷售；方便顧客攜帶、使用等。
③推銷性能設計，即無需銷售人員的介紹或示範，顧客只憑包裝畫面文圖的"自我介紹"就可以了解商品，從而決定購買。
包裝圖案的設計手法，則要求以其簡單的線條、生動的個性人物、搭配合理的色彩等給消費者留下深刻的印象。以蘇格蘭威士忌酒中的皇家禮炮21為例。該酒是經過21年精心釀制而成的，用藍、紅、綠三種顏色的宮庭御用精製瓷瓶盛裝，瓶身上刻有持劍跨馬的圓桌騎士形象，品牌商標圖案上有兩架禮炮，並配有蘇格蘭威士忌協會頒發的21年酒齡的鑒定證明，整個包裝顯得典雅、富貴。以至於有的人喝完酒後，將酒瓶細心地收藏起來。
包裝圖案設計禁忌也是一個值得注意的問題。不同的國家和地區有不同的風俗習慣和價值觀念，因而也就有他們自己喜愛和禁忌的圖案，產品的包裝只有適應這些，才有可能贏得當地市場的認可。包裝圖案設計禁忌可分為人物、動物、植物和幾何圖形禁忌幾種。這里不多贅述。
（二）包裝色彩設計
色彩在包裝設計中佔有特別重要的地位。在競爭激烈的商品市場上，要使商品具有明顯區別於其他產品的視覺特徵，更富有誘惑消費者的魅力，刺激和引導消費，以及增強人們對品牌的記憶，這都離不開色彩的設計與運用。
日本色彩學專家大智浩，曾對包裝的色彩設計做過深入的研究。他在《色彩設計基礎》一書中，曾對包裝的色彩設計提出如下八點要求：
1．包裝色彩能否在競爭商品中有清楚的識別性；
2．是否很好地象徵著商品內容；
3．色彩是否與其他設計因素和諧統一，有效地表示商品的品質與份量；
4．是否為商品購買階層所接受；
5．是否是較高的明視度，並能對文字有很好的襯托作用；
6．單個包裝的效果與多個包裝的疊放效果如何；
7．色彩在不同市場，不同陳列環境是否都充滿活力；
8．商品的色彩是否不受色彩管理與印刷的限制，效果如一。
這些要求，在商品包裝的色彩設計的實踐中無疑都是合乎實際的。隨著消費需求的多樣化、商品市場的細分化，對品牌包裝設計的要求，也越來越嚴格和細致起來。為了更准確地掌握不同種類商品包裝色彩設計的不同要求，我們可以將生活消費品劃分為三大類別，分別提出色彩設計的具體要求：
第一類，奢侈品。如化妝品中的高檔香水、香皂以及女性用服飾品等；男性用如香煙、酒類、高級糖果、巧克力、異國情調名貴特產等。這種商品特別要求獨特的個性，色彩設計需要具有特殊的氣氛感和高價、名貴感。例如法國高檔香水或化妝品，要有神秘的魅力，不可思議的氣氛，顯示出巴黎的浪漫情調。這類產品無論包裝體型或色彩都應設計得優雅大方。再如，男人嗜好的威士忌，包裝設計要有18世紀法國貴族生活的特殊氣氛，香煙包裝設計要求有一種貴族的氣質感。健牌特（KENT）香煙的煙盒遍體為白色，一座白色的古城堡聳立在一片白色之中，再配以金光燦爛的"KENT"商標，會使人聯想起古老的城堡里的貴族生活。駱駝牌（CAMEL）香煙盒的底色是淡黃色，暗喻廣闊的沙漠。背景圖案上的金字塔和棕桐樹代表古老的東方，給人一種神秘的和原始的感覺。這類商品的包裝都應給人一種高價名牌的感覺。國內的"茅台酒"、"五糧液"、"滬州老窖"、"中華煙"、"雲煙"等極品包裝，也在設計上開始向國際名牌看齊。
第二類，日常生活所需的食品，例如罐頭、餅干、調味品、咖啡、紅茶等。這類商品包裝的色彩設計應具備兩點特徵：（1）引起消費者的食慾感；（2）要刻意突出產品形象，如礦泉水包裝採用天藍色，暗示涼爽和清純，並用全透明的塑料瓶，充分顯示產品的特徵。目前國內這一類型的產品以廣東的食品、飲料、礦泉水等較為成功。
第三類，大眾化商品，如中低檔化妝品、香皂、衛生防護用品等。這類商品定位於大眾化市場，其包裝色彩設計要求：（1）要顯示出易於親近的氣氛感；（2）要表現出商品的優質感；（3）能使消費者在短時間內辨別出該品牌。
翻譯：
Brand packaging design should trademark, the design, color, shape, materials, consider elements in commodity characteristics, on the basis of the following a few basic principles of brand design, such as: protection procts, beautification, convenient use, goods that the design elements, harmonious collocation, to obtain the best packing design scheme. If from marketing Angle, brand packaging design and color design is outstanding personality factor, the goods of indiviation brand image is one of the most effective means of sales promotion.
(a) packaging design of design
The commodity packaging design, text and background images of configuration, must to attract customers attention as the center, the direct selling brand. Packaging design for customer brand name of stimulating than more concrete, more intense, more convincing, and often associated with the purchase behavior that effect. Its design should follow the basic principles:
1 form and content, specific to a bright, commodity packaging can be known.
2 to fully display procts. It mainly adopt two ways, one is using image lifelike color photograph, real ground emersion goods. The most popular in the food packaging, such as chocolate, candy, canned food, vivid color photos will be color, taste, shape with a performance that is about to drip saliary, Second is the direct show commodity itself. Fully transparent packaging, packaging in food, textiles KaiTianChuang, light instry procts are very popular.
3 to have specific details of the text. In the packaging design of procts have on raw materials, preparation, use and maintenance etc, the specific instructions, when necessary, still should match on concise schemes.
4 should emphasize merchandise image. Don't just transparent packaging or with color photographs show commodity itself, but the natural color to use more reflect categories of commodity is tonal, make consumers image reflected signals of similar, fast with cognitive reflects the packaging color assurance. Such as red, the body USES marlboro cigerrat case, who is pure white color collocation, smart, reminiscent of cowboy Yang gang. The above cigerrat case with bronzing Phillip? Mark: two morris horse in a golden crown guards, plus the black Marlboro trademark, make the person feels Marlboro noble.
5. "the family" shimen packaging, will the focus embodies in the main sales package. Every one of the enterprise in the same brand trademark or proction of goods, regardless of the varieties, specifications, packaging, packaging of size, shape modelling and designs, all the same pattern, even the same color, give a person with unified impression, make customer looked at how knowledge proct that brand.
6 should pay attention to the function design. The design of packaging design main effect in the following aspects:
1 protection performance design, including the moistureproof, mouldproof and moth-proofing, shockproof, leakproof, broken, extrusion etc.
Convenient performance design, including 2 convenient stores display, sales, The convenience of our customers, use, etc.
3 sales performance design, namely no sales personnel introction or demonstration, and only by customers in figure "packaging picture can introce", thus decided to buy goods.
Packaging design, the design methods for its simple lines, lively personality, reasonable collocation of colour to the consumer impressed. The royal Scottish whisky to salute 21 for example. Wine is made by 21 years carefully, blue, red, and green color palace royal porcelain, refined engraved with the sword across the body of the knights of the horse, the brand trademark logo image has two salute, and equipped with scotch whisky association awarded the age of 21 years wine, appraisement, appear elegant. That some people drink alcohol, will be collected carefully bottles.
Packaging designs is a noteworthy taboo. Different countries and regions have different customs and values, and also have their own love and taboo of design, proct packaging only adapt to these, it will be possible to win the local market acceptance. Packaging designs can be divided into tabu characters, animals, plants and geometry are taboo. Here small etc.
(2) the packaging color design
Color in packaging design occupies an important role. In the fierce competition in the market, to make the goods with obvious difference in visual features, the other procts more rich tempt consumers charm, stimulate and guide consumption, and strengthen the memory of brand, without colorific design and application.
Japanese expert of colour of packaging, big ZhiHao of color design had in-depth research. In his book "the color design basis for packaging, proposed the following eight color design requirements:
1 in the packaging color can be clearly competition recognition,
2 if well symbolizes commodity content,
3 if colour with other design factors effectively, harmonious and unified quality and quantity of the goods said,
4 if accepted for commodities purchased class,
5 if higher MingShi degree, and can have very good foil characters;
6 a single package and multiple packaging folded.when effect,
7. In different markets, different color display environment are full of vigor,
8. The goods are not whether colour printing color management and the limit, the effect.
These requirements, the colour of commodity packaging design in the practice are practical undoubtedly. With the consumption demand of diversification, commodity market differentiation, brand packaging design requirement, also more and more rigorous and careful. In order to accurately grasp the different kinds of different commodity packaging color design requirements, we can be divided into three categories of consumer goods are put forward, color design requirements:
The first kind, luxury. If the high-grade perfume, cosmetics soap and women use garment; etc. Men with such as cigarette, wine, senior sweets, chocolate, rare and exotic emotional appeal. This special requirement unique indivial character, color design has special atmosphere and high, rare. E.g. cosmetics, high-grade perfume or mysterious charm, incredible atmosphere, showing the romantic emotional appeal in Paris. This kind of proct regardless of color or size package should be designed and elegant. Be like again, men's hobby whisky, packaging design should have the 18th century French noble life special atmosphere, cigarette packaging design requirements have a noble temperament. KENT attractions (iv) of cigarettes, a white white was the ancient castle stands in a white, match again with golden "KENT" trademark, can make a person associate with old castle of noble life. CAMEL (CAMEL) of cigarette background is flaxen, implying the vast desert. On the background of the pyramid and palm trees represents the ancient Oriental, give a person a kind of mystery and original feeling. This kind of commodity packaging should give a person a kind of high brand sense. Domestic "maotai", "wu liang ye", "Shanghai", "the old cellar state", "clouds" cigarette packaging, also in such gourmet design began to international brand.
Second, the daily life of canned foods, such as needed, biscuits, spices, coffee, tea, etc. This kind of commodity packaging color design should have two characteristics: (1) the appetite of consumers, (2) for outstanding proct image, such as water, implied by sky-blue packed with cool and pure, transparent plastic bottles, fully displays the characteristics of the procts. At present domestic this type of procts in guangdong food, drink, mineral water relatively successful.
The third kind, popular commodities, such as cheap soap, cosmetics, health protection procts, etc. For this kind of commodity market, its mass located in packaging color design requirements: (1) to show the intimate atmosphere, (2) should show commodity quality sense, (3) can make consumers identify within short time the brand.
查到的
求好評
❻ 2000字關於包裝設計的英文原文參考文獻 。謝謝哦
I've tried to find several articles regarding to packaging design. I found that this one is written in a good way, easy to understand and catch all the principles in high level. I have put the link
to the pdf in the referece. Good luck~
❼ 包裝設計論文的參考文獻有哪些
一般論文沒頭緒，可以先看看萬方、知網和維普上的相關文章，根據你想寫作的方向進行關鍵詞搜索，比如包裝設計就搜索相關的「包裝、藝術設計」等等，在看了別人的文章以後，再加入自己的想法，一片論文就出來了。
凌零圖書學術出版，專注於論文發表、職稱出書領域，幫您在職業生涯中更進一步。欲知詳情，請搜索凌零圖書~
❽ 有關於包裝方面的英文論文嗎
包裝設計(packing design) 包裝設計的構思,下面的是參考：）~~ Abstract: The space is the indispensable form element of the modelling design,is also the important component of the commodity packing design.The thesis inquires into the spatial issues of modern packing design according to the analyse of traditional space consciousness origined from the Chinese culture,aimed to perfect peoples'spatial understanding on the packing design and to make the modern packing design be more rational and also be apt to approach the humanizing requires from the spatial aspect. Innovation comes from new thing, new discovery, or the new look of old thing. The importance and width of modern packing design is becoming increasingly prominent. Packing design, in modern people』s eyes, is a scientific marketing model of the modernized market economy, its concept and function are thought to be equal to such skills as market design and commerce popularization of procts. Packing design is, actually, the only way to success for any business. Traditionally, the concept of packing design in business field refers to such packing means as its pattern, material, model, packing functions and printing technology. However, as technology and different media are highly developing, these traditional concepts of packing design have lagged far behind the market development of the commodity society. Today, any proct that contains certain business value is no longer the one that goes far beyond the domain the traditional packing design can cover, for example, film and television media, network media, procts of spiritual culture, notion of fashion, concept of consumption, life style and so on. Moreover, such a variety of forms as concept, sense, tactile sensation, sense of listening, either tangible or intangible, visibl
❾ 急求！！！ 2000字關於包裝設計的英文原文參考文獻
http://www.smashingmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/
你自己去看一下吧，還有圖，不能粘貼過來~